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Inside the Eco-Webs


Workshop Summary

Workshop Agenda

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Organizing for Innovation
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Emerging Technologies

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Outlook offered an exciting pre-Exchange workshop on March 30, 1999, that focused on new corporate structures and innovation. Part of this year's Outlook research has explored the trend that large companies increasingly find that their best innovations come from collaborations and relationships across their traditional borders.

During this highly interactive workshop we presented two provocative case studies and some of our early findings from this year's research.

We explored questions such as:

  • What are sustainable cross-border, interfirm models that support useful innovations?

  • How do you successfully compete and cooperate?

  • What set of principles and governance models facilitate companies to collaborate and build products and services with another company's innovations?

  • What are new measures of evaluating contribution and accountability?

  • What about intellectual property?

  • What are the drivers of these new models?

Participants in the workshop included both Outlook clients and guests who have been thinking about and experimenting with these new models. We kicked off the day with case studies from companies wrestling with new challenges. "Storytellers" from these companies presented the case studies. One case involved Sun Microsystems thinking about how to share and leverage Jini. We selected our second case from several possibilities: one centered on e-commerce, another on telecoms and bandwidth, and another was about evolving cooperation around the environment.

During the workshop we pushed for breakthrough ideas from our collective knowledge, really pushing the envelope of new business models.

The workshop was very interactive. At the end of the day, we looked beyond the cases and explored the broader learnings from these new and emerging models by looking at the implications and questions they pose across the client group.

The workshop was led by Mary O'Hara-Devereaux, who has been leading the research in this area, along with affiliates David Sibbett and Tim Oren.

For more information about the project, contact Jennifer Li at jli@iftf.org.


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