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Growing at the Edge: The New Corporate Structures for Innovation and the Challenge of Governance Workshop




Workshop Agenda

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Organizing for Innovation
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Emerging Technologies

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Inventing New Organizational Forms
Jan Hauser, Principal Architect, Sun Microsystems

  • Coevolution of new organizational forms and technology.
  • Need adaptive organizations:
    • Transformational capital
    • Distribution of power and authority
    • From rules to revisable process
  • Breakthroughs needed on:
    • Intellectual property
    • Market contribution

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Emerging Structures for Sustainable Innovation -- A Networking Team
Tim Oren, Research Affiliate, Institute for the Future

  • Structure of people and equities -- don't look or act like traditional organizations.
  • New rules for participation and membership.
  • It's still too early to decide. They are still just specimens.
  • Compete for attention.
  • Compete and cooperate.
  • Specimens:
    • Internet
    • Linux open source
    • Visa
    • Industry consortia
    • Coevolution Venture Capital/M&A
    • Network-based virtualization

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Dan Quinlin, Transmeta

  • Started in 1991 to produce something interesting that worked.
  • Linux still decides what goes in kernal.
  • Release early, release often.
  • Release buggy code.
  • Cathedral vs. Bazaar
  • Not chaotic, just unorganized.
  • Trust is key.
  • Is Linux standardization an innovation?
  • Motivation -- ego, respect, etc.

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(This session was to have been presented by Eric Raymond, author of The Cathedral and The Bazaar, who unfortunately could not attend the workshop.)

Development of the Internet and Musings on the Future
Jeff Rulifson, Director, Networking & Security Center, Sun Microsystems

  • Romantic era of Iinternet over.
  • Big guys stepping in, doing outrageous things.
  • Backbone: bandwidth force for all practical purposes.
  • Fundamental protocals will ensure IP-TCP.
  • Tectonic shifts -- multihundred billion dollar companies coming in the new network giants.
  • Will North America, Europe, and Japan push through different standards?
  • Need a world organization.

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The Emerging Jini Community
Richard Gabriel, Distinguished Engineer,Sun Microsystems

  • Jini 35,000 lines of code.
  • Distributed system with a thin layer of software to coordinate between devices.
  • New business model -- create a new marketplace.
  • Bring diverse companies together.
  • Self organize for the common good.
  • Use pattern languages to organize Jini community.
  • How to interact and adapt an open-source community?
  • Some useful patterns
    • Dangerous waterhole
    • A safe place to share
    • Go whole hog

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IFX a Case Study
New Models: Works in Progress

Kit Needham, Senior Director, Banking Industry Technology Secretariat (BITS)

  • No suitable standards to support online banking -- high cost and few vendors.
  • A collaboration process evolved slowly.
  • Wanted open standards.
  • Largest banks cooperate and compete.
  • Patterns emerged in group dynamics.
  • Bankers got to make final decision.
  • Expect and manage high level of distrust.
  • Individual relationships make it work.
  • Maintain strong business perspective.
  • Preconditions important.

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Group Discussion Synthesis & Insights

Does This Apply to Non-tech Organizations?

  • Emergent adaptive organizational forms apply beyond technology companies.
  • Collaborations also create new markets.
  • Old organizations have extinguished human spirit.
    • Evolution will be slow.
  • New organizational forms release human spirit -- be passionate and emotional.

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What About Intellectual Property?

  • Intellectual property in the industrial era is highly culturally dependent and is about physical tangible property
  • What is scarce gets protected? Attention and reputation are scarce today.
  • New focus on what to give away and what to keep.
    • Decrease number of copyrighted 80/20 rules.

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What about Brands?

  • Moving to those that care will own the brand.
  • Brands will float ownership.
  • If it becomes big enough, it should become public property.
  • Individuals will brand themselves.
  • Brand equals trust.
  • Internet creates positive and negative brand images.

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  • People will be disappointed with information -- results in less community.
  • How can we trust these new organizations that will be around?
  • Protocol is durable.
  • Surprised how technology mirrors society.
  • Return to common good.

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